Global layout is an important trend for the high-quality development of the children's amusement equipment industry. With high-quality product quality and mature service system, domestic amusement equipment brands are gradually going abroad to seize global market share. As a professional brand that has been deeply involved in the industry for more than 20 years and focuses on global services, after 19 years of overseas market cultivation, we have been deeply involved in various fields such as residential, commercial, and leisure amusement projects, deeply layout the global market, accurately adapt to the differentiated needs of different countries and regions, and win the trust and recognition of global customers with excellent product strength and refined services. We have become an influential children's amusement equipment solution service provider at home and abroad.
Since exploring overseas markets, we have always adhered to the development strategy of 'localization adaptation, global quality', conducted in-depth research on the market characteristics, industry standards, customer needs, and children's play habits in different regions around the world, and accumulated a wealth of experience in implementing global projects. Our business covers multiple regions such as the Americas, Africa, Europe, and Southeast Asia, serving various groups including private family users, commercial complex operators, cultural and tourism scenic spots, community municipal units, early education institutions, kindergartens, etc. We can fully meet the needs of private customization, commercial operation, public facilities, and other different scenarios for amusement equipment. After 19 years of deep market cultivation, we have a clear understanding of the core pain points of different markets: the European and American markets focus on product design quality, safety compliance, and environmentally friendly materials; The North African and Middle Eastern markets focus on equipment weather resistance and wear resistance; The Southeast Asian market emphasizes high cost-effectiveness and multifunctional adaptation, based on accurate market insights, to achieve precise iteration of products and services.
In terms of business layout, we aim to achieve global coverage of all categories and scenarios, and our product system is perfectly adapted to meet the needs of various scenarios both domestically and internationally. In the household field, products such as residential backyard amusement facilities, garden leisure equipment, small swings, mini game houses, and simple climbing frames are highly favored by overseas family users due to their small and exquisite size, safety and durability, and easy installation. They have become popular supporting products for private courtyard renovation overseas. In the commercial field, we can undertake the entire process of overall planning, equipment customization, and delivery of large-scale commercial amusement parks, including large-scale combination amusement equipment, immersive theme game houses, professional indoor and outdoor climbing frames, large swing sets, and a complete set of supporting accessories. We can meet the high-frequency, high traffic, and all age group play needs of commercial scenes, and are suitable for upgrading commercial projects such as overseas shopping centers, parent-child parks, and cultural tourism scenic spots. In the field of public leisure, the product can be adapted to public supporting scenes such as overseas community parks, public leisure areas, and campus playgrounds, helping to build child friendly public spaces overseas.
A mature full chain global service system is the core confidence for deepening overseas markets. In response to the particularity of cross-border projects, a service process adapted to the global market has been established, covering full process services such as early demand docking, site survey, customized solutions, product development, precision manufacturing, multiple quality inspections, cross-border logistics, customs compliance, on-site installation guidance, and post sales operation and maintenance. This completely solves the problems of long procurement distance, inconvenient communication, difficult landing, and lack of after-sales guarantee for overseas customers. During the project docking phase, a professional overseas business team will be equipped, proficient in multi country market rules and communication logic, accurately capturing customer needs, and providing one-on-one exclusive solutions; During the production stage, strictly follow the import standards and safety regulations of various countries to ensure the compliant export of products; During the logistics phase, integrate high-quality cross-border logistics resources to ensure the safety and timely delivery of goods; During the landing phase, detailed English installation drawings and video tutorials are provided, and remote one-on-one installation guidance is supported. For large-scale projects, overseas on-site installation support can be provided.
Quality compliance is fundamental to establishing a foothold in the global market. To meet the requirements of global market access, establish a production and quality inspection system that is higher than industry standards, strictly follow international safety standards for children's play equipment, and comprehensively control quality from raw material selection, production technology, structural design, and finished product testing. All products are made of environmentally friendly, non-toxic, safe and durable high-quality raw materials, with no odor, no pollution, and in compliance with global environmental standards; The equipment structure has undergone precise mechanical calculations, with strong stability and load-bearing standards, making it suitable for long-term high-frequency use; The product details have been finely polished, with passivated edges and closed gaps, comprehensively avoiding safety hazards for children's play. At the same time, we will continue to follow up on the updates of global amusement industry standards, iterate product production processes and testing standards in a timely manner, ensure that all exported products are compliant and legal, and smoothly pass customs inspections and market access audits in various countries.
A long-term stable cooperation model has accumulated a massive amount of high-quality global customer resources. With reliable product quality, precise demand adaptation, and comprehensive cross-border services, we have established long-term strategic partnerships with customers around the world, and our repurchase rate remains among the top in the industry. Many overseas commercial operators, overseas traders, and municipal cooperative units have chosen long-term cooperation and regard it as the core amusement equipment supplier. Compared to short-term cooperation models in the industry, we focus more on long-term win-win situations and continue to provide value-added services such as product iteration, solution optimization, after-sales maintenance, and parts replacement for our old customers, helping them continuously optimize their amusement scenes and enhance their operational value and user experience.
After 19 years of deepening globalization, we have achieved a comprehensive upgrade from product going global to brand going global and service going global. In the future, we will continue to deeply cultivate the global segmented market, continuously optimize the global product system and cross-border service process, enhance the ability to land overseas projects, and continue to serve global customers with more professional strength, higher quality products, and more refined services. We will help promote the high-quality development of the global children's amusement industry and enable high-quality amusement equipment made in China to reach every corner of the world.
